REDWOOD CITY, Calif., March 6, 2012 – The franchise that laid the foundations of the city building simulation genre is back, empowering players to create the world of their imagination! Electronic Arts Inc. (NASDAQ:EA) today announced that SimCity™ is breaking new ground in 2013. SimCity for PC, a brand new entry in the franchise is currently in development at Maxis Emeryville, and was revealed today during Game Changers @ GDC, a symposium that featured inspirational speeches from Academy Award-winning director Davis Guggenheim, Twitter co-founder Biz Stone, and charity: water CEO and founder Scott Harrison.