EA Maxis (formerly Maxis Software, or simply Maxis) is an American company, founded by Will Wright and Jeff Braun in 1987 as an independent video game developer. It was acquired by Electronic Arts (EA) in 1997, and is now one of EA's four major development labels. Maxis focuses on developing casual games for traditional and non-traditional gamers.


Maxis' second software title was the highly influential SimCity, a city simulation and planning game. Maxis is also the creator of The Sims series of video games, starting with The Sims in 2000. The Sims is a major franchise for EA and Maxis, and is currently the most successful PC game franchise of all time, with The Sims 2 recognized as one of the best-selling PC games ever.

Most of the Maxis titles are simulation-based, though none are considered traditional simulations. Maxis founder Will Wright likens them as "digital playgrounds." Maxis has also released games developed by other production houses, such as A-Train, sometimes with less than stellar results.

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  • In SimCity (2013) the moving truck says 6AM, an easter egg for spelling "Maxis" backwards.
  • There are numerous references of llamas throughout the series, a reference to Maxis's favorite animal, the llama.
  • The company's name was derived from a formula suggested by Jeff Braun's father: computer game companies should have two-syllable names and should include an 'x'.